United Bank’s market shares Performance in the last 3 years

The market shares of The United Bank have witnessed a noticeable decline over the past three years, a decline that was not limited to a specific sector, but rather affected all of its main indicators. What is the size of these losses? How were they distributed across the various market segments?

According to the bank's seperated financial statements, its asset market share fell to 0.40% of total banking sector assets at the end of 2024, compared to 0.83% at the end of 2021, a loss of 0.43%.

In the deposit market, the bank’s market share declined to 0.46% of the total banking sector deposits at the end of 2024, compared to 0.70% at the end of 2021, losing 0.24%.

The United Bank’s share in retail deposits also recorded a decline to 0.47% of the total deposits of the family sector in the banking system at the end of 2024, compared to 0.57% at the end of 2021.

With regard to financial investments, the bank’s market share decreased to 0.37% of the total investments (securities) in the banking sector at the end of 2024, compared to 0.67% at the end of 2021, a loss of 0.30%.

As for the financing market, the bank’s share declined to 0.38% of total loans in the banking sector at the end of 2024, compared to 0.64% at the end of 2021, recording a loss of 0.27%.

The United Bank’s share in the retail banking financing market also fell to 0.74% of the total individual loans in the banking sector at the end of 2024, compared to 0.82% at the end of 2021.

In conclusion, these noticeable declines in its market shares impose the need to determine their fundamental causes and re-evaluate its future strategies to ensure strengthening its competitive position and regaining its position in the market.