ADIB – Egypt achieves record leap in digital transformation under the leadership of Muhammad Ali
Abu Dhabi Islamic Bank – Egypt «ADIB» has witnessed a qualitative shift in the field of digital transformation, since Muhammad Ali assumed the position of CEO and Managing Director in November 2017, as he placed digital transformation among the priorities of the growth and development strategy within the bank, to provide a smart and secure banking experience that suits customer aspirations and speed Egyptian market changes.
At the level of online banking, the bank worked to provide a more flexible and smooth user experience for its retail and corporate customers alike, as it provided services such as transferring money internally and internationally, paying bills, opening accounts, analyzing spending, managing cards and linking them to the electronic wallet.It also developed the ADIB Business Online platform.To serve small and medium-sized companies by supporting bulk payments and extracting instant financial reports, as well as activating the digital signature feature.
As for digital transformation at the level of the mobile phone application, the bank has restructured the ADIB Egypt Mobile Banking application, to keep pace with the latest financial technology standards and provide a distinguished package of smart services, as the new updates included opening the digital account remotely, linking bank accounts to the wallet, and instant transfer For funds, payment of installments, and card management.
In addition, the bank raised the daily withdrawal limits from the electronic wallet to 60 thousand pounds in response to customer needs and the high rate of reliance on digital payments, in addition to integrating the «Masrify Al Tayer wallet» into the application to include withdrawals, deposits, and transfers without the need for a traditional bank account.
The bank modernized the digital security system by launching the ADIB Egypt Token application, which uses temporary tokens (OTP) to secure banking transactions, especially international transfers.It also implemented biometric verification services with facial recognition«and integrated artificial intelligence via interactive chatbots, to provide Direct technical support to customers around the clock via digital channels, which contributed to significantly reducing pressure on call centers.
In light of its continued commitment to supporting and developing its banking services, the bank announced late last year an investment of more than one billion pounds to develop technological infrastructure, enhance cybersecurity systems, and establish digital data centers that support the complete transition to a paperless banking environment, and this comes within a comprehensive strategic plan. Under the title ADIB Digital 2025, which seeks to integrate technology into all stages of banking, from operational services to customer interaction.
The bank concluded a group of agreements, most notably cooperation with SimpliFi in 2022, to provide an integrated package of new and innovative digital payments services and solutions in the banking and financial technology sector in Egypt.It also signed an agreement with PayMint in January 2025 to launch its first cards «prepaid feature», as well as a strategic partnership.With Visa to expand the electronic payments system inside and outside Egypt.
As a result of these efforts, the bank has succeeded in attracting more than one million digital users, and the number of users of the mobile application has exceeded the barrier of 100,000 active customers, and 70% of daily transactions are now taking place through digital channels, which reflects the real shift in customer behavior and their confidence in the structure. The bank's digital platform also received the award for the best digital Islamic bank in Egypt for the year 2024 from Daily News Egypt.
