alBaraka Bank Introduces Tharaa, Elevating Banking for Elite Customers with Exclusive Services and Privileges

alBaraka Bank has unveiled a distinctive banking service for elite customers, offering a diverse range of retail products and services specifically designed to meet the needs and aspirations of this segment. It aligns with modern lifestyles and is named Tharaa for elite customers.

Tharaa provides a high level of service for customers with balances starting from EGP 1 mn or equivalent in foreign currencies, or for salary transfer account holders with a minimum of EGP 50,000 monthly or its equivalent in foreign currencies.

It offers elite customers premium products and services through exclusive lounges within branches, ensuring the highest level of privacy. Additionally, there is a dedicated team at the bank's call center to fulfill customer requests 24/7.

In addition to exceptional non-banking services provided by "Les Concierges" at special rates, there are discounts and exemptions on fees for certain banking products and services.

Hazem Hegazy, CEO and Vice Chairman of alBaraka Bank, expressed his delight at the launch of the service, stating, "The launch of Tharaa reaffirms our continuous efforts to provide an integrated banking experience filled with numerous privileges, all in accordance with Islamic principles and tailored specifically for elite customers."

The launch of Tharaa is part of the bank's ambitious plan to expand the provision of banking products and services to all customer segments, enhancing the bank's position in the Egyptian banking sector, said Abd El-aziz Samir, Head of Retail Banking, Branches, and Financial Inclusion at  alBaraka Bank.

He added, Tharaa is not just a banking service; it's a new addition to our customers' lifestyles, offering distinctive products and services through specialized relationship managers managing the financial portfolios of elite customers.

Furthermore, Tharaa enables customers to use the Sharia-compliant "World Mastercard" debit card, providing exclusive features suitable for daily, luxury, and travel lifestyles. It allows safe local and international withdrawals, purchases, and online transactions 24/7 through the Secured D feature. Additionally, elite customers can access a variety of carefully designed exclusive benefits and offers tailored to their requirements, as we are committed to understanding their needs and fulfilling their diverse aspirations.