Amr ElShafie's strategy Enhances Emirates NBD-Egypt digital services performance

Amr Al Shafei has achieved a boom in the performance of Emirates NBD’s digital services since assuming the position of CEO of the bank in February 2023, during which the bank witnessed multiple booms in various digital channels.

At the level of online banking, the bank has developed the experience it provides to customers through the «Emirates NDB Egypt» application, which has witnessed great development and the addition of a variety of services to it, including accessing the application using «face fingerprint technology » without the need to use passwords, in addition to the self-registration feature for services.Electronic services available for all operating systems through the application.

The bank raised the daily transfer limits through Internet and mobile banking transactions to reach EGP 3 mn, which is a record number among Egyptian banks.

The bank also launched the three-dimensional security service «Secure» to protect holders of credit cards, direct debit cards and prepaid cards from the risks of fraud while shopping and purchasing online.This service provides an additional layer of security through a secured secret code, which enhances customer protection and preserves their safety while conducting transactions.Electronic.

The bank was able to carry out more than 646,000 electronic banking transactions, while the number of users of the mobile application reached about 80,000 users.The bank also launched fully digital current and savings accounts, which contributed to enhancing the customer experience.

Emirates NBD Bank – Egypt also signed a strategic partnership with MasterCard, aiming to provide innovative solutions in the field of digital payments and improve the customer banking experience in line with international best practices.

The bank also developed the "Business Online" platform, which is an easy and effective electronic service designed to meet the needs of companies and institutions in carrying out complex banking transactions via computers, as it provides a unified window to view all accounts linked to a single personal identification code, including payments, account services, loans, deposits, transfers to personal accounts or third parties, as well as bill payments and check book requests.

The bank also developed the «smartTRADE» electronic portal, which is a portal that was launched to become an integrated center for managing all commercial financing requirements for companies via the Internet, and allows users to conduct all their commercial transactions easily and effectively, which contributes to facilitating and accelerating commercial financing operations and providing innovative solutions for companies in various sectors.

The bank also enhanced its ATMs and added many features to them to improve the customer experience 24 hours a day, as the bank provides its customers with the latest ATMs compatible with international standards, and the bank has a wide network of ATMs spread throughout various governorates of the Republic.

The bank was able to provide an advanced website for its customers to enable them to view the bank’s products and services, and improve their experience in requesting and using various banking services, as the website provides many advantages, including reviewing all of the bank’s services and products, whether for individuals or companies.It also allows requesting some banking services, and communicating With the bank's sales and customer service department, in addition to many other advantages.