National Bank of Kuwait Egypt NBK Egypt, a leading bank in Egypt & the region has officially launched its

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NBK -Egypt Launches world class Concierge App Powered by Peacock Concierge

FirstBank

National Bank of Kuwait – Egypt «NBK Egypt», a leading bank in Egypt & the region has officially launched its new Concierge mobile application, designed exclusively for NBK Egypt customers, and powered by Peacock Concierge, a regional leader in lifestyle management solutions.

The launch reflects NBK’s commitment to enhancing its customer experience by going beyond traditional banking, bringing clients closer to exclusive lifestyle privileges, loyalty rewards, and personalized services.

Through the Concierge app, NBK Egypt customers will enjoy:

•​24/7 digital concierge support for dining, travel, and lifestyle experiences

•​Exclusive access to premium events, venues, and partner offers

•​Personalized campaigns powered by advanced segmentation tools

•​Built-in customer loyalty features that reward engagement and usage

“The launch of the Concierge app is an important milestone in NBK Egypt’s digital journey.

By combining our banking excellence with Peacock Concierge’s lifestyle expertise, we are offering our customers a unique value proposition that strengthens loyalty, enhances engagement, and elevates their everyday experiences,” mentioned Ahmed Youssef – Head of Consumer Banking, Digital Banking & Financial Inclusion.

We are proud to partner with NBK Egypt on this milestone launch.

The Concierge app reflects our shared vision of enriching customer lifestyles through innovation, loyalty, and world-class concierge services.

Together, we are setting new standards for how banks can engage and reward their most valued clients,” mentioned Hassan Al-Suwaidi, Group CEO of Peacock Concierge.

Unlike other market offerings, the Concierge app is fully tailored for NBK customers, with many features that allow the bank to deliver targeted, meaningful, and rewarding experiences. Backed by Peacock Concierge’s global network and service expertise, NBK Egypt clients gain access to a seamless world of premium privileges locally, regionally, and internationally.

The launch was celebrated with an exclusive dinner, attended by NBK Egypt and Peacock Concierge leadership, marking a new chapter in customer experience innovation for the bank.

With this launch, NBK Egypt continues to strengthen its strategy of combining financial services with lifestyle enrichment, ensuring its clients enjoy not only world-class banking but also unparalleled lifestyle privileges and rewards.