CIB, Visa, and Noon Launch CIB Noon Credit Card

CIB, Egypt's largest private sector bank, has announced the launch of the new CIB noon credit card in collaboration with noon, the leading digital e-commerce platform in the Middle East, and Visa, a global leader in digital payments.

Under this partnership, holders of the new CIB noon credit card will be provided with a range of exclusive offers and discounts when shopping online from noon website.

These benefits include an instant 5% discount on noon purchases, the ability to finance payments for up to 15 months without interest, in addition to earning BONUS CIB points on purchases made outside of the noon website. Cardholders will also enjoy priority delivery of noon express products, a special reward upon card activation, and other advantages.

Rashwan Hammady, Chief Retail Banking Officer at CIB, expressed his satisfaction with the bank's partnership with noon and Visa, which represents a significant milestone in its efforts to provide customers with the best products and services to meet their ever-changing needs.

He added that the bank is pleased to introduce the first of its kind credit card in the Egyptian market. Furthermore, CIB noon credit card will offer customers a wide range of additional benefits and exclusive offers that will reshape the entire shopping experience.

Hammady affirmed CIB's commitment to providing innovative solutions that offer customers a seamless banking experience, as it is one of the leading financial institutions in Egypt.

On the other hand, Mostafa Salem, Deputy Head of Growth and Digital Strategy at noon Egypt, stated that the company aims to drive innovation and launch new initiatives that support customers' purchasing power while contributing to the development of the local digital economy.

Salem added that the company is proud to launch the first credit card in the Egyptian e-commerce market in collaboration with CIB and Visa, which will enhance the local online shopping experience.

Additionally, Mosam Gadia, Deputy Senior Vice President of Payments at noon, stated that the launch of the first co-branded card in Egypt will enable cardholders to enjoy exclusive benefits and offers that assist them in managing their purchases' costs.

Gadia further mentioned that the new card will provide customers with additional advantages when shopping online from noon. Therefore, the company is delighted to partner with CIB, a leading name in the banking sector, and Visa to enhance the online shopping experience for customers in the Egyptian market.

Similarly, Malak El-Baba, General Manager of Visa in Egypt, stated that despite the notable improvement witnessed in the e-commerce sector over the past two years, the current economic challenges have increased the need to provide more attractive offers and payment facilities.

He also mentioned that the partnership between CIB, noon, and Visa will offer unparalleled benefits to customers, allowing them to enjoy greater purchasing power. A study conducted by Visa Stay Secure in 2022 revealed that approximately 48% of customers in Egypt choose payment cards based on the rewards offered.

The launch of this card, the first of its kind in Egypt, is part of CIB's strategy to transition to a cashless society. It facilitates contactless delivery of purchases and reduces the need for cash payments. Customers can apply for the card here.

It is worth noting that noon is the leading digital shopping destination in Egypt, providing customers with access to millions of discounted products, fast delivery, and easy order returns.

Furthermore, the launch of the first e-commerce credit card in Egypt demonstrates noon's commitment to consider customers' ability to bear costs through strategic partnerships. It also aligns with noon's goals to accelerate the pace of the local digital economy by supporting the government's 2030 vision for financial inclusion. For more info, click here.