Mouawia Essekelli leads Attijariwafa bank to achieve 84% growth in its customer deposits during a record period

Since Mouawia Essekelli assumed executive leadership at Attijariwafa bank Egypt in December 2022, the Bank has witnessed a remarkable development in the volume of its customer deposits, benefiting from its extensive experience in leading several high-profile projects, digital transformation management and change management, which has enhanced customer confidence in the Bank under its leadership.

In this cycle of decision makers, we address the role of Essekelli and the impact of its strategy on the size of the customer deposit portfolio. The bank has focused on providing innovative banking services that meet the diverse needs of customers, thus increasing the customer base and strengthening their loyalty.

As part of its remarkable efforts to enhance customer confidence in the Bank, the Bank has launched several new savings products, most notably the "Three-Year Gold Savings Certificate and the Upfront Return Savings Certificate", while focusing on improving customer experience by developing digital services and simplifying banking procedures, which has contributed to attracting new segments of customers and increasing the volume of deposits.

His wise leadership contributed to the rise in the volume of the Bank's customer deposit portfolio to EGP 96.59 bn by the end of September 2024, compared to 52.51 bn by the end of December 2022, to grow by 84% and achieve an increase of EGP 44.08 bn in less than two years.

Over the past year, the portfolio grew by 26.46%, increasing by EGP 20.21 bn over the first 9 months of 2024, from EGP 76.38 bn by the end of December 2023, reaching 96.59 bn by the end of September.

This strong increase in the total customer deposits of Attijariwafa bank is due to the record growth in the size of its corporate deposit portfolio, which has jumped by 109.43% in less than two years, to record Pound63.95 bn by the end of September 2024, compared to Pound30.54 bn by the end of December 2022, an increase of Pound33.42 bn.

This is also attributable to the growth of the Bank's total retail deposit portfolio by 48.53% and an increase of EGP 10.66 bn during the period under analysis, registering EGP 32.64 bn by the end of September 2024, compared to 21.97 bn by the end of December 2022.

Overall, Essekelli's efforts resulted in the Bank registering strong growth rates in its key indices over the past year, with net profits rising by 94% and an increase of EGP 1.34 bn, registering EGP 2.76 bn during the first 9 months of 2024, compared with 1.43 bn during the first 9 months of 2023.

The bank's total assets jumped by 29.58%, an increase of EGP 26.23 bn over the first 9 months of last year, bringing the portfolio size to EGP 114.89 bn by the end of September 2024, compared to 88.66 bn by the end of December 2023.

The Bank's total loan portfolio also jumped at a growth rate of 33.20% and an increase of EGP 14.62 bn during the period from January to September, to register EGP 58.64 bn by the end of September 2024, compared to 44.02 bn by the end of December 2023.

Thanks to these strategies and ongoing efforts, Attijariwafa bank, under the leadership of Essekelli, has successfully strengthened its position in the Egyptian banking market and achieved record growth in its key financial indicators over a short period of time.