Hala Sadek leads successful transformation from Ahli United Bank to KFH - Egypt

Since Hala Hatem Sadek assumed the position of CEO and Managing Director of Kuwait Finance House-Egypt Bank "Ahli United Bank" in November 2020, she has charted a new era in the bank's career, leading a successful strategic transformation that has strengthened her position as a leading banking institution in the Egyptian market.

With an advanced vision and dynamic management, she was able to set the Bank on a path of sustainable growth and propelled it to become a well-developed banking institution in the Egyptian market.

Following the acquisition of the Bank by Kuwait Finance House (KFH), Hala Sadek and her team successfully led a comprehensive transformation of the Bank into an Islamic banking institution focused on providing innovative and Shariah-compliant solutions to meet diverse customer needs, thereby enhancing the Bank's ability to expand into critical sectors to meet the evolving market needs.

Its leadership has been characterized by its ability to achieve record growth rates in various financial indicators, supported by balanced policies that combine hedging and effective investment, and has paid particular attention to the Bank's expansion of corporate and SME financing.

On the Bank's financial indicators, the Bank's total portfolio of finances and facilities during the Hala Sadek era jumped by 170% over the last 4 years, moving from 31.504 billion pounds by the end of 2020, reaching 84.990 billion by the end of 2024, bringing an increase of 53.486 billion pounds, while the total portfolio increased by 26.6% just last year.

The significant increase in the total customer finances portfolio was driven by the remarkable growth in the portfolio of corporate finances, which jumped by 179.2% during the period under analysis, to 80.039 billion pounds by the end of 2024, compared to 28.673 billion by the end of 2020, supporting the Bank's clear strategy and vision in supporting companies in the Egyptian market, while the portfolio jumped by 26.2% over the previous year.

The volume of the Bank's customer deposits under her leadership jumped by 151.4% during the period under analysis, reaching 117.089 billion pounds by the end of 2024, compared to 46.579 billion by the end of 2020, bringing an increase of 70.510 billion pounds, while the growth of the portfolio over the past year rose by 30%.

The Bank's total asset portfolio also jumped by 156% over the last four years, reaching 143.789 billion pounds by the end of 2024, compared to 56.173 billion by the end of 2020, while the portfolio grew by 27% just last year.

Thanks to its remarkable efforts, the Bank pushed for record net profit growth over the last 4 years, with net profit jumping by 361% during this period to 5.468 billion pounds in 2024, compared to 1.186 billion during 2020, while the Bank's net profit over the past year only jumped by 65.1%.

In addition to the Bank's record growth in its key financial indicators, Hala Sadek recognized the importance of digital transformation in attracting customers and meeting their changing needs, and therefore pushed the Bank to launch a range of digital services to facilitate banking transactions, such as the banking Internet and mobile app.

The Bank has also expanded its electronic payment and smart portfolio solutions, enhancing its ability to meet its customers' needs and contributing to enhancing their banking experience, as well as attracting a new portfolio of customers as it shifts towards a cashless society.

The Bank focused on providing sharia-compliant financing solutions, as well as supporting financial inclusion initiatives by providing banking services to non-bank groups, while promoting financial awareness.

Under its leadership, the Bank expanded its network of branches to cover new areas, enhanced branch development to keep pace with technological developments, facilitating customers' access to sophisticated banking services and a more accessible banking experience, while launching a range of competitive return savings certificates to enhance savings and investment in accordance with Islamic Sharia law.