Ghada Gheith's success story in the banking sector; for more than 32 years

First Bank talks about Ghada Gheith, Head of CRS at  EBank, and her most prominent achievements in the banking sector, on Women’s Month.

Ghaith is considered one of the most prominent women whose name shone brightly in the fields of marketing, corporate communication, and sustainable development, as she was able to leave a touch in all the places she worked in.

Gheith has a great banking experience for more than 32 years, as she joined the banking sector in 1991, and during her banking journey she moved between several local and international banks such as the Commercial International Bank, Banque Misr, BNP Paribas, Emirates NBD, Al-Ahli United Bank and the Egyptian Export Development Bank.

Gheith currently serve as Head of  CRS at  EBank, and during her tenure she was able to bring about significant changes, as she contributed to the success of the bank’s identity development plan and changing its brand from Egyptian Export Development Bank to EBank. 

Moreover, She launched many successful promotional campaigns for the bank, campaigns to motivate customers to use the bank's digital products, which the bank used to launch during Ramadan seasons.

It had a significant contribution to the transformation of EBank into a comprehensive bank, while maintaining its leadership in serving the export file, which is a major priority for the bank. It also contributed to the renewal of the bank’s official website and launched social media pages.